BMW is driving these opera fans off the road

BMW is driving these opera fans off the road


norman lebrecht

June 04, 2021

Everywhere we look, car makers are signing up opera houses.

Vienna belongs to Lexus.

Leipzig has Porsche.

Berlin – Barenboim’s house – is BMW.

And not everyone’s happy about the link-up. The editors of VAN, for instance:

…. Whether the drive-in cinema is a suitable format »to enable easier access to the opera world for a young audience«, as the State Opera and BMW frame their cooperation #BMWOPERANEXT, is more than questionable, even if the drive-in cinema, this bizarre relic of the 1960s, is in Lockdown experienced a minor revival. The »young audience«, who have their own car and enough money for a parking space ticket and also have the patience and dedication to be locked in a parking lot for several hours for an opera premiere, can probably be counted on one hand…

Read on here.

(My other one’s a Mini).


  • Brettermeier says:

    I wonder which house will end up with Lada.

  • Hugh Kerr says:

    After a year of lockdown you can’t blame opera houses for taking sponsorship from any source! I’ve just bought an old Honda Legend which has 8 Bose speakers and has provided a great use of my old opera CDs which I rarely play these days! So I would recommend Honda to Covent Garden after all they did help save the British motor industry in the shape of British Leyland who then sold them self to yes BMW!

  • Sue Sonata Form says:

    I’ll stick with my Mercedes Benz, come hell or high water, thanks. (And, no, it’s not one of those cheap ‘entry levels’!)

  • Pianofortissimo says:

    … and Dresden has Volkswagen.