The elite Swiss summer show, with the highest concert ticket prices on earth, has bought itself a new brand identity.
It looks like something you’d be subjected to in an intimate medical examination.
But I guess that’s why many people go to Switzerland.
Read more here.
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“Zukunftsfähig”. Yawn. This rebranding business costs tons of money and means… nothing. But apparently we can’t do without it.
Some years ago, my former university invested lots of dosh in a new logo that was linguistically simply silly, provided you read it out loud: University College Dublin Dublin.
I save up for tickets on the “Eiger-Nordwand” and go to Lucerne for the music.