Lucerne Festival goes for intimate rebrand

Lucerne Festival goes for intimate rebrand


norman lebrecht

May 06, 2021

The elite Swiss summer show, with the highest concert ticket prices on earth, has bought itself a new brand identity.

It looks like something you’d be subjected to in an intimate medical examination.

But I guess that’s why many people go to Switzerland.

Read more here.


  • Brian says:

    “Zukunftsfähig”. Yawn. This rebranding business costs tons of money and means… nothing. But apparently we can’t do without it.

    Some years ago, my former university invested lots of dosh in a new logo that was linguistically simply silly, provided you read it out loud: University College Dublin Dublin.

    I save up for tickets on the “Eiger-Nordwand” and go to Lucerne for the music.