Rajar: Listeners keep deserting BBC Radio 3

Rajar: Listeners keep deserting BBC Radio 3

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norman lebrecht

February 08, 2019

Figures for the last quarter of 2018 show Radio 3 with just over 1.8 million listeners and a reach of three percent.

Classic FM has 5.3 million listeners and a ten percent reach.

Radio 3 is down around 20 percent in two years.

Now why would that be?

Well, put a former Labour apparatchik in charge of BBC Radio and his former chief civil servant at the head of Radio 3 and they are bound to do wonders for creativity and public appeal.

Well done, Tony Hall.

Jolly good show.

UPDATE: A BBC Spokesperson said: “We always fluctuate around the 2 million mark – we are delighted that audiences are listening longer with the highest figures in 2 years at 6hrs and 34m this quarter, along with an increased share of 1.2% – this is in line with our strategy to encourage audiences to take time out to listen to full-length classical concert broadcasts and slow radio.”

Straight from W1A 1AA.

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