How to sell a symphony? Get a tattoo

How to sell a symphony? Get a tattoo

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norman lebrecht

November 19, 2018

The punchline? ‘Apparently, Beethoven isn’t just a dog.’

The things you learn at the San Diego Symphony.

 

Comments

  • Ben G. says:

    Mama mia! Nowadays, struggling musicians have to go to extreme lenghts to sell their souls to the audience. Hope that it works!

  • Anthony says:

    Great Ad! Way to go San Diego!

  • Larry says:

    VERY clever! Well done – congrats to all responsible.

  • Doug says:

    That’s right! Classical music is just like another consumer choice! It’s only a commodity folks. Buy your pork bellies now!

    • Mick the Knife says:

      Everyone is selling a commodity. For example, you are selling us cynicism packaged as insightful intelligence. But we are not buying!

  • Jack says:

    Great ad!

  • Kyle says:

    Art is meant to start a conversation… seems to me this video is a work of art. Well done SDS!!!

  • John G. says:

    I gotta admit, pretty amusing. But wow, talk about “dumbing down!”

  • Sue Sonata Form says:

    Having tried everything else, I guess they might as well have a go. But, on the other hand, the ad gives a poor impression of the culture and I’d be personally upset if a concert was invaded by tattoo-wielding millennials who stared at or stroked their phones all evening. Sad, apart from anything else. But the ‘old new meet new you’ schtick might work. Fingers crossed. OTOH, some snowflakes are likely to whine, “what’s WRONG with the old me”? Sigh.

    • Brettermeier says:

      I really don’t care about the annoyances during performances despite them being annoyances, but chances are they are old, unhealthy, and don’t realize everybody can hear them when they unpack their mints that’s buried deep in their bags. Or talk. Or cough. And talk more (now trying to whisper). And cough. And talk (because their hearing is too bad for whispering). And in some cases breathe: If you sound like being connected to a heart-lung machine: Please stay home and get well. Thank you.

  • John Borstlap says:

    I wanted to comment on this, but the women in my environment threatened to lock me up in the library if I dared.

  • John G. says:

    As a sidenote, the SD Symphony charges $7 per order as a “handling charge.” I think that new and even more frequent concert goers find such cash grabs obnoxious and a disincentive to purchasing tickets. These fees are appreciated as much as airlines charging extra for the 1st bag. Symphonies should note that much of Amazon’s loyalty is driven by free 2 day shipping.

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