Do we want a luxury trip to a $100m new classical festival? No thanks…

Do we want a luxury trip to a $100m new classical festival? No thanks…

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norman lebrecht

August 01, 2018

We hear that ‘a superstar conductor’ is about to be named music director of a no-expense-spared festival and they’d like us to be present at his (sorry, Mirga) coronation.

Here’s the PR tempter:

Hi Norman,

We just had a few more spots open up last minute and would like to invite you to join us this Thursday, August 2nd to cover a press conference in the Swiss Alps at the Verbier Festival, where the Georgian based Tsinandali Foundation (TF) and founders of the Verbier Music Festival are unveiling their new 100 million dollar project entitled Language of Music (“LOM”), and announcing details on their 2019 large-scale classical music festival in Georgia. Flights and hotel (3 nights) accommodations are provided in Verbier, but please let us know ASAP if you are able to join us as space is extremely limited.

On Wednesday we are flying select journalist to Verbier to cover the press conference at hotel Chalet d’Adrien, and would love to have you join us in this stunning resort town where we will be announcing the 2019 Tsinandali Classical Music Festival program and the festival’s world renowned new music director. Below is a tentative agenda for August 2nd, as well as details on the “Language of Music” project.

Please let us know if you are interested in attending and we will work to coordinate your travel arrangements and itinerary right away.

Er, that’s still no thanks.
We’ll name the music director shortly.

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