Desert sheikhs grab Covent Garden’s top digital man

Desert sheikhs grab Covent Garden’s top digital man


norman lebrecht

September 03, 2017

We hear that Tom Nelson, head of Audience Labs at the Royal Opera House, has gone to work in an unspecified role at the Royal Opera House of Muscat, in Oman.

Tom’s role at Covent Garden opera was free-ranging. He was tasked ‘to experiment and innovate with new technologies to build new audiences.’

In Oman, he’ll first have to get out and find an audience.

At least he won’t need to wear black tie.



  • So what new technology did this top digital man invent in his old job? I am curious.

  • James says:

    Unfinished…? It opened in 2011, and there is very much an audience there. Formal dress is also mandatory; either traditional Arab, or jacket and tie.

    I mean… come on…

  • Anon says:

    Tom will be running a new Centre for Musical Culture which is opening as part of the ROHM.

  • Rashid says:

    People of Oman are enjoying high quality of living standards. Oman is very peaceful nation. Stop your arrogance of looking at us down.

  • Nik says:

    The Muscat opera house appears to be a multifunction hall that occasionally stages operas performed by touring Italian companies. Whatever his new job is, it has a lot less to do with opera than his old one.

  • Anon says:

    Actually ‘Bob the Builder’ your grammatical ‘corrections’ are incorrect, but it would take too long to explain.Despite this Oman is a great place, Arabic is a wonderful language and people of the World should try to learn other languages after all musici is a World language and this is what this blog is all about.So well done Rashid for communicating in a non-native languageand well done Tom of ROHM for taking up the challenge