Chamber orchestra hires rock guitar man

The Chamber Orchestra of Philadelphia has hired a rock guitar fan as its executive director.

William Rhoads, 49, is presently publicity flak – vice president of marketing and communications – at New York’s Orchestra of St. Luke’s.

Before that, he ran Bill Rhoads & Associates, publishing and representing Frank Zappa, John Zorn and Ornette Coleman, among others.

He may bring a dash of diversity to the staid Philadelphia scene.

More here from Peter Dobrin.


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