LSO gets a haircut
OrchestrasThe LSO’s image in recent seasons has been crafted to suggest the hirsute exuberance of Sir Simon Rattle as music director.
His successor, Antonio Pappano, while not follically challenged, is less flamboyant above the brow.
So they tweaked the brand.
Ahead of a new LSO season at London’s Barbican Centre and LSO St Luke’s, the global brand and design consultancy Superunion aimed to highlight individual musicians within the LSO and the connection they share with their conductors. Named ‘Strung together’, the season film uses a computer-generated simulation of golden, metallic strings to capture the intense movement of the orchestra.
What’s that!
Pasta making?
Curly hair getting straightened?
Weird!
This does rather resemble some special effects from ‘Star Trek: Picard’.
What a waste of money, though!
What a dreadful racket. I’ve got a migraine.
I think the BBC orchestras could borrow this theme, except that the players would be shown tearing their hair out.
Waste of money.
Good on ya LSO – this is vastly more creative than the CBSO’s ghastly new rebrand, which makes it look like it’s either a widget maker or stuck in 2005. Check out their ugly new website if you fancy a laugh…