Apple’s classical streaming is about to launch

Apple’s classical streaming is about to launch

News

norman lebrecht

March 09, 2023

Almost two years in the making, Apple is about to launch a dedicated classical music streaming service.

We’re expecting details within the hour.

Watch this space.

Comments

  • Sue McCulloch says:
    March 9, 2023 at 3:58 pm

    If the UK carries on cutting everything to do with music and the arts, soon there wont be any artists left to perform on this platform…

    Reply
    • Emil says:
      March 10, 2023 at 8:13 am

      That’s of course the point. Record labels sit on mountains of recordings of the repertoire staples. DG and Sony will be fine even if they never, ever get to record another solo Bach or Beethoven symphony. And streaming services, which use all this back catalogue (and presumably soon the equally massive Hyperion ‘niche’ repertoire) will be fine too – few people search for hyper-niche rarities on streaming.

      The ones who will suffer will be current artists and rarer and newer repertoire.

      Reply

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