Oldest radio orchestra struggles for brand
UncategorizedAlthough the BBC claims to be the first in most broadcasing fields, it did not start a symphony orchestra until 1930.
Berlin has had one playing since 1923.
In its centenary year, the RSB is trying to rebrand.
Not altogether successfully, it seems from this mixed-media video, which has received just 92 visits in its first eight days. Do them a favour and click.
Genius! This boy is just unbelievably genius!! He is new Karajan!! New Walter!! New Toscanini!! New Puccini!! New Picasso!! New Napoleon!! New York!!!
Erfahrung!!!
I do worry about the future viability of radio orchestras. Germany has a remarkable number of them, mostly of a very high standard. In the UK, the BBC funds five orchestras and engages the Ulster Orchestra. Despite this, classical music is almost invisible on television, apart from the Proms. I feel that a major rethink is needed if we are to avoid the significant disengagement by the BBC that I suspect is on its way. In Wales and Northern Ireland the provision of orchestral music is critically dependent on the continuation of BBC funding.
Well said, Mr. Wilkin.
Erh. Ok, I klicked and watched the video. I hope it did them a favour. However, they should definitely think about their PR. Videos such as this explain why they are not that known as they diserve to be. The YouTube videos available do not represent their quality and potential. E. g., they did a really excellent Strauss’ Alpensymphonie. That could have been a trailer to attract people. That is not to say, that you should not do videos like this. But you need also material to get people on your channel (not only academic introductions to concerts).
What I find interesting is that the RSB rarely publicises any of its guest conductors or concerts in this manner – and certainly not two videos for the same concert that happened 3 months ago. This sort of publicity behaviour is also noticeable with only specific conductors – its all just a PR stunt for that conductor (another Finnish kid).
Its the PR people behind the scenes and agencies pushing to give their conductor exposure, rather than any rebranding on the orchestra’s side.
The radio orchestras in Germany have good production values, but often utterly clueless social media teams
Every day, countless orchestras around the world upload hundreds of videos. This one is neither better nor worse than most of them. What is the real reason for this “article”?