Nicola Benedetti makes a commercial for whisky

Nicola Benedetti makes a commercial for whisky

News

norman lebrecht

March 22, 2022

The violinist and Edinburgh Festival director has composed and performedthe  music for a commercial documentary celebrating the bucolic virtues of The Macallan malt whisky.

They say:

‘The Macallan collaborated with Nicola Benedetti to create a powerful reflective piece to retrace Captain John Grant’s story through music and bring to life the animated film,’ said Jaume Ferras, global creative director at The Macallan.

‘Nicola Benedetti shares The Macallan’s values of creativity and craftsmanship and dedication to the continuous pursuit of perfection. She also embodies the community spirit which lies at the heart of our brand, having recently set up The Benedetti Foundation, a charitable organization dedicated to providing quality music education.’

Not sure we see the connection.

But we’ll let her buy us a drink.

 

NB: Before anyone complains about the spelling, in Scotland ‘whisky’ is spelled without an ‘e’

Comments

comment_count comments
Oldest
Newest
Oldest
Top rated

Comment as a guest:

MOST READ TODAY: