Yo Yo Ma’s National Geographic pitch

The cellist is fronting an environmental campaign in the glossy magazine:

Inside the small wood and stone dwelling, Frylinck and Sea Change co-founder Craig Foster told Ma about their campaign to protect what they call the Great African Seaforest, a swaying jungle of giant kelp that Frylinck likens to an untouched Amazon rainforest, with dense canopies of plants and flocks of fish that fly like birds through the currents. The activists showed Ma the percussion and other musical instruments that their team created from materials that washed up on the beach on Cape Town’s coast: shakers made from shark egg cases, a stringed instrument made from abalone shell, a drum made from a humpback whale ear bone. And they introduced Ma to South African singer Zolani Mahola, who had helped the group bring together instruments, music, and lyrics to fashion their sea-forest anthem.

Read on here.