What’s selling? Sea shantiesmain
A Tik-Tok video last July by a Scottish postman has provoked an explosion of Google searches for ‘sea shanties’ and the 9th fastest-growing interest on Reddit.
The postman, Nathan Evans, 26, has been all over national media, all the way down to BBC Radio 3. He seems quite bewildered by it all.
But people are bored during lockdown and the swaying rhythms of the song have a similar hypnotic effect to the Greagorian chant craze of some years back. It’s the music of the moment. Here’s what the fuss is about.