Covent Garden partners with BBC rival

Covent Garden partners with BBC rival


norman lebrecht

December 03, 2020

The Royal Opera House has signed a deal with commercial Scala Radio to sponsor Penny Smith’s show, every Sunday from 1-3pm, and Sunday Night Scala with Darren Reddick, from 8-10pm.

Listeners can win a subscription to Royal Opera House digital relays. The campaign will also run on Magic Radio.

Terry McGrath, Director of Audiences and Media at the Royal Opera House, said: ‘We are delighted to announce this festive new partnership with Scala and Magic Radio. After a difficult year for everyone, we look forward to audiences enjoying the breadth of world-class ROH productions and behind the scenes content that Scala and Magic will present this winter.’