Music mags have lost their ads

Music mags have lost their ads

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norman lebrecht

November 25, 2020

There was a time when the Christmas issue of Gramophone and BBC Music magazine was so thick with advertisments that readers struggled to find editorial content.

Labels, for their part, fough tooth and nail for the privilege of occupying the magazine covers, inside and out.

Those were the days.

The Christmas issue of BBC Music is so ad-light its inside covers are occupied by a Norwegian label and a music competition in Utrecht.

Let’s hope they have other revenue sources to see them through difficult times.

 

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