Flute sales are up 30% thanks to Lizzo

Flute sales are up 30% thanks to Lizzo

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norman lebrecht

October 18, 2019

The effervescent rapper known as Lizzo – real name Melissa Viviane Jefferson and classically trained – is having a dramatic impact on flute sales in the US.

North America’s largest flute store reports a sales spike of 30 percent, largely thanks to the Lizzo effect.

Read all about it here.

 

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