You won’t be alone at the opera

You won’t be alone at the opera

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norman lebrecht

February 06, 2019

Opera Australia has a new scheme to tempt singles of all ages not to be ashamed to come alone.

Opera for One is not “Tinder for opera lovers” or a singles’ programme, says Opera Australia. It responds to a survey of 1100 first-time opera-goers and those who’d like to go but hadn’t that found more than one in five people surveyed didn’t attend because they had nobody to go with.

“It is not romantic in the slightest,” said John Quertermous, OA’s head of marketing and tourism. “It is more the idea that they’ll find an opera buddy. As a classical art company, we are always trying to get new people and a new audience.”

Read on here.

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