You’d think it was something to do with helping the students to mature as musicians and human beings, right? Just what Simon Rattle said they needed.
Or giving them a little extra help with exams.
Not a bit of it.
Apparently, advancement is the new US arts euphemism for the arduous job of lunching wealthy widows for a slot in their will. It used to be called development.
Juilliard, for instance, has just poached Alexandra Wheeler to be its VP and chief advancement officer after a stellar lunching career at the Whitney Museum.