Watch: A Swedish conductor is Volvo’s new brand leadermain
The auto manufacturer has filmed its new campaign around the inner contemplations of conductor Marie Rosenmir as she drives to work.
Marie, 42, won the Swedish conductor’s prize in 2006. She works in the Inversion collective of six women conductors and composer. She is about to get more media exposure than any woman conductor alive. This is a b-i-g motor industry campaign.
Photo: Jan-Olav Wedin