It has been announced that Melbourne will host ‘the exclusive Australian season’ of the BBC Proms, over four days in April 2016.
The Proms are a unique British and BBC institution, taking place over seven weeks in London every summer and broadcast free the world over.
To sell a spin-off Proms to Australia not only dilutes the brand. It opens the floodgates to any number of cheap imitations and depletes a core national asset, which is owned and paid for by the British people.
Last summer, under new management, the BBC dumbed down the Proms as never before. We warned that there was worse to come.
Here we go, here we go, here we go.