Lexus ad ‘insults classical musicians’

Lexus ad ‘insults classical musicians’

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norman lebrecht

November 11, 2014

A new ad from the Japanese car-maker is a slap in the face for classical music.

lexus ad

The first thing that strikes your ear is that the orchestral sound has been doctored and slightly speeded up to make it sound glassy and repulsive. Then you get to see that the musicians are old and creepy. This car is for the young, screams the ad, as classical music is not.

Melbourne cellist Paul Ghica has posted a protest here.

Lexus would not dare to show this in Japan. Please share it with your Japanese friends.

UPDATE here.

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