Is there any value in reaching a young audience?

Is there any value in reaching a young audience?

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norman lebrecht

November 15, 2014

Bernie Ecclestone of Formula-1 thinks not.

Our other sponsor is UBS – these kids don’t care about banking. They haven’t got enough money to put in the bloody banks, anyway… I’d rather get to the 70 year-old guy who’s got plenty of cash.

Read here.

Anyone in classical music dare to agree?

 

Britten+-+Young+Person's+Guide+to+the+Orchestra+-+LP+RECORD-534949

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