New research: Opera in cinemas does not draw audiences to live performancemain
A fairly small sample polled by English Touring Opera and the Guildhall School of Music & Drama indicates that people who go to opera in their local multiplex are no more likely than before to buy tickets to the opera house.
Only 234 people were asked, so the sample may be written off as statistically insignificant in global – that is, Met – terms. But 85 percent of those who responded said after seeing the movie that they felt no greater urge to visit live opera. Click here for details.
So what has been gained by the main plank of Peter Gelb’s Met strategy?