Believe it: a composer makes a TV ad

Believe it: a composer makes a TV ad

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norman lebrecht

May 26, 2014

It’s Esa-Pekka Salonen and he’s selling i-Pads. But the ad is so ultra-cool and so close to musical process that it does almost as much to promote serious music as it does to sell gizmos. Watch.

esa-pekka i-pad

 

 

 

Comments

  • SergioM says:
    May 27, 2014 at 5:35 am

    Evidently there are more than just one

    http://www.apple.com/your-verse/orchestrating-sound/?cid=wwa-us-disp-ipad-yv-yah-nb2-3m-c0-dspv

    Reply
  • mic milone says:
    May 27, 2014 at 6:56 am

    Good advertisement. (good app too)..
    Classical music doesn’t always have to dumbed down to capture peoples’
    attention.

    Reply
  • m2n2k says:
    May 27, 2014 at 9:46 am

    Nicely done, with a little bit of help from his friend (and the dedicatee of EPS’ Violin Concerto) Leila Josefowicz.

    Reply
  • william osborne says:
    May 27, 2014 at 2:42 pm

    The ad show Salonen composing his 2009 violin concerto with two iPad programs, “Piano Pro” and “Notion.” Both programs were created after 2009.

    Reply
    • m2n2k says:
      May 28, 2014 at 9:12 am

      Which, if true, would be unacceptable in a documentary, but in a commercial advertisement should not be an issue.

      Reply
  • Jorge Grundman says:
    May 27, 2014 at 6:09 pm

    Seriously the IPAD is not a solution. I use my phone to whisper the melodies I listen on my head, but after tried Notion and the IPAD, I found myself working in Sibelius and on my piano. For the moment the apps available for music on the IPAD are not a solution neither a proffesional tool. Unless you do not know how to work seriously with Sibelius or Finale (I’d rather prefer Sibelius).

    Reply

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