Desperate attention plea from ENO
mainJust tweeted: Are you an avid opera-tweeter or blogger? Would you like to cover #ENO1617 season launch next Thurs? DM us & we’ll send u an invite!
That looks like an excuse for the pros to stay away.
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Keep up, daddy-o! It’s called a “social media strategy” and most large organisations have them these days. ENO’s is actually pretty on-the-ball.
There’s this thing called the internet now – you might have heard of it?
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If you’re quick, Norman, they might let you cover it on your blog too.
As a professional fundraiser, I think that their invitation is smart. These are the media outlets that one uses to get the attention of anyone under the age of 40. Organizations have to cultivate a younger audience to sustain our arts. But they also have to follow up with affordable ticket prices.
Objective: “Make Opera Great Again” (where have I heard that one?)
Reality: If ENO invites regular people, EWWWW that cant possibly be! We want them to buy our tickets and subscriptions, not to mingle with the jet set and exclusive club we clearly are.
We want them to come to the opera every day, but in the peasant section where they belong
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