Biz news: IMG forms smart alliance
NewsThe declining mega-agency IMG, owned by the Russian businessman Alex Shustorovich, has clinked virtual vodka glasses on a ‘strategic alliance’ with Tact artist management, founded in Holland by the Bulgarian Dari Dimova.
Tact is known for mostly east European artists. It is riding high on the soaring stardom of Aigul Akhmetshina.
Dimova (pictured) says: ‘TACT began its success story over twenty years ago as an association of independent managers who shared a standard of excellence, network and ambition to deliver the highest quality standards in classical music management. This collaborative spirit, which is an intrinsic part of the TACT strategy, led to an initial partnership with IMGA for a couple of artists. This fruitful cooperation inspired us to look for a broader alliance with IMGA, with whom we share the same ethics, passion and professionalism.’
Romana Jaroff, Managing Director of IMG Artists America, says: ‘We have found this collaboration to be very effective, with many benefits for us and our artists. We have also discovered we share very similar values and philosophies when it comes to the personal approach to artist management, focusing on the highest-level promoters and investing in the future top talents of the classical music industry.’
Values and philosophies, eh? Pass the hemlock.
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