This quartet is dressed by UNIQLO

This quartet is dressed by UNIQLO

Orchestras

norman lebrecht

November 01, 2023

Our friend Ariane Todes helpfully points out that the Danish string quartet Novo, winners of the Geneva Competition, are dressed for performance by the Japanese casual wear chain, Uniqlo.

Get your Razumovskys here.

Comments

  • Elizabeth Owen says:

    When in London I always shop at Uniqlo – good value jumpers lovely and warm and cosy for this time of the year.

  • A.L. says:

    Their massively mass-produced garments will last about a month. One gets what one pays for. Hopefully the ensemble will last longer.

    • Joseph says:

      I find it depends on where you buy them. Uniqlo garments made for the Japanese market tend to last longer in my experience.

    • Thornhill says:

      Completely disagree. I own plenty of Uniqlo shirts, pants, etc. that are now pushing 10 years.

      They are the complete opposite of “fast fashion.” They just have the appearance of lots of variety and achieve economy of scale while making good quality clothing by only having several cuts of their different tops and bottoms but offering lots of different colors. In other words, they’re not actually making that many unique pieces of clothes, which is a cost savings without sacrificing quality. They also keep the same product lines for a pretty long time — some forever.

  • Fred Funk says:

    More peer pressure on the viola player to dress appropriately.

  • David says:

    So NL ventures again into the strange world of sartorial elegance for performers. First Juja, now a quartet.

    Personally, I have always found Uniqlo well made and long lasting. If it was good enough for Roger Federer, one of the coolest guys on the planet, it’s sure as heck good enough for me (and the quartet). These days all musicians and younger ones particularly need to be resourceful, so if they’ve reached a clothing sponsorship deal that pays them something then or provides concert garb free of charge, then good on them.

    If you want to find the old white duffer in an ill-fitting suit, I would rather it were a critic languishing in the gloom at the back of the hall rather than the performers on stage.

  • Barbara Rosen says:

    What does it mean if someone has not heard of Uniqlo? Is this the end?

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