Is this the image your opera house really needs?
OperaIt comes from Opera Ballet Vlaanderen’s new season and it is one of many arresting photographs in a series that looks like a graduation exercise at the local art school.
The one below, for instance, is for marketing Beethoven’s 9th symphony.
The main image is for Jenufa, believe it or not. It should come with a health warning.
Browse further here.
Ah, desperately striving for relevance and differentiation!
You’ve said it all.
Billy: ‘That’s precisely the image that comes to my mind when I listen to the 9th.’
Cousin Gilda: ‘Are you serious?’
Billy: ‘No.’
I like it, classical music needs a makeover. Just because it’s different doesn’t mean it’s an art student (“my kid could paint that” is the equally juvenile comment). Let’s think a little further on this season brochure.