Drowsy FM turns to the Mad Men

Drowsy FM turns to the Mad Men

News

norman lebrecht

January 28, 2025

The ailing easy-listening station has splashed out on a cross-media advertising campaign in a bid to boost droopy ratings. Classic has created a TV ad to be shown on primtetime ITV shows and during England’s first Six Nations rugby game. It is also showing at all Odeon cinemas in the UK.

And at commuter stations.

The captions are as drowsy as the output.

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