Label news: Naxos links into gamers
NewsThe major classical resource Naxos has linked up with the Reactional Platform, which allows game developers to create interactive music soundtracks in games.
Naxos and Reactional will aim to collaborate on the composition of interactive soundtracks, ‘allowing composed music to be generated in real time around the gamer and gameplay’.
Reactional Music President David Knox said: ‘With 14,000 games released on PC, 8,000 on console and thousands more on mobile each year, the diversity of games development across five continents is huge. The partnership with Naxos is important as it brings music scores from every region of the world together along with an incredible catalogue of classical music. Naxos has a vision and understanding of the transformations that are taking place and the new opportunities that now exist for creative and commercial use and consumption of music.’
“Naxos has a vision and understanding of the transformations that are taking place and the new opportunities that now exist for creative and commercial use and consumption of music.”
Translated: ‘We get fed-up with the shrinking market for classical music, there’s more money to be earned with the ignorant, uncultured kids’.
I really want to see you talk to scholars of popular music and see how many will laugh you out of the room
John, when I interviewed the very talented violinist Conrad Chow for Fanfare Magazine some years ago, he cautioned me about not unfairly dismissing composers whose resumes included composing for video games, as well as composing concert music which he had performed and recorded. His point was that these trained young composers — in common with film music composers of an earlier era — were thereby 1) making a living off their music, 2) were able to try out ideas abd actually hear the results, and 3) using the experience gained to their advantage.
So let’s not paint with too broad a brush.