Apple apologises for crushing ad
NewsApple has withdrawn its iPad campaign after protests from the arts world.
The company said: ‘Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.’
Swift, and smart.
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