Lang Lang grows a brand

The Chinese pianist was today named global ambassador for Dior. He was previously just its representative in China.

The classical superstar has long-standing ties to luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which owns Dior alongside a galaxy of other brands spanning fashion, beauty, watches and jewelry, and wines and spirits.
He’s been a brand ambassador for watchmaker Hublot since 2015, and performed at the Louis Vuitton show last June that marked the debut of Pharrell Williams as creative director of menswear at the brand.

This is what Lang Lang does these days. He’s not much interested in making music, or world peace.

pictured: Lang Lang’s new touched-up Dior image