Too many words in NYO’s rebrand

Too many words in NYO’s rebrand

News

norman lebrecht

September 19, 2023

Britain’s outstanding National Youth Orchestra has upgraded its website ‘to grow a welcoming community where thousands of young people can play their part in the world through music.’

For 75 years, NYO has done brilliantly what it says in the name: it helps young people to play in an orchestra.

The rest is verbiage.

The site actually brags of ‘Rewritten information that’s clearer and easier to understand’. 

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