Watch out: Youtube strikes AI partnership deal with Universal

Watch out: Youtube strikes AI partnership deal with Universal

News

norman lebrecht

August 22, 2023

The world’s most watched channel has joined forces with the world’s largest music company ‘to explore the use of artificial intelligence in music.’

Feeling chills up the spine?

You should.

Comments

  • A.L. says:

    We already know what will happen. They will flood the service with the yawningly predictable: Callas Callas Callas all the time 24/7. Oh wait…

  • John Dalkas says:

    Norman: Care to share your view on the subject?

  • Mecky Messer says:

    Wait, we are not going to live in a world in which every year so-called creative artists record the same 20 pieces by Beethoven or Mozart again and again and again until the end of time?

    WHAT?

    99.9% of the music industry already uses AI, except the hand chosen “artist” whose only job is to go to the gym, dance, and lip-sync with the prefabricated music. No talent required.

    I for one can’t wait for AI to arrive and fully adapt to my consumption of music in real time.

  • Jean says:

    This is bad news for Leif Segerstam.

    (Imagine AI writing 300 or 400 symphonies more in the style of Segerstam …)

  • Frustrated musician says:

    Universal (and others) are always claiming copyright on my original videos on YouTube, Facebook, Instagram, etc. claiming they are recordings of famous artists, even though I’m performing live in each video. While I appreciate the compliment to be compared to the greats (ha!), having to always submit disputes and often wait a month before my audio is released makes me terrified of this next step. Feels like David vs Goliath. Is there nothing the industry can do about this for us small independent artists, trying to promote ourselves through social media and constantly blocked by AI? Guilty until proven innocent? What hope do we have?

    • david hilton says:

      If you are creating an unauthorised derivative work, as your comment suggests, it doesn’t matter who is performing on your video. The owner of the copyright in the original video still has the right to authorise or prohibit the release of your video. As for the plight of small independent artists producing music videos, as long as they are creating new works — original music, original graphics, original performances, setting an original scenario — they should have no problems. AI — the ultimate derivative work — doesn’t change any of this.

      • Perplexed says:

        “as your comment suggests” – where do you get this? Frustrated musician clearly states they are their “original videos”. Did you not read their post before commenting on it, as your comment suggests?

    • Komm Hoffnung says:

      This is the exaperating, humiliating routine for many. But there may be one little glimmer of hope for real musicians like yourself in the dark, dark future of an AI-dominated world in which countless human daily interactions we now take for granted may be lost for this thing. It’s called live music. Who the hell wants to listen to a replicant perform the Appassionata?

      • Mecky Messer says:

        This implies consumer behavior stays.

        There will always be a small group of people with airs of grandeur who will continue to pay a handful of “enlightened” artists regurgitate music from 400 years ago. The concert halls will continue to provide a platform for this but for less and less artists bc they need to survive and cater to the masses, not 4-5 old souls.

        The masses? Their relationship woth music will fundamentally change from an artist based experience to a style-based experience that complements other cultural content.

        The beginning of this change was the movie/orchestra concerts that are now almost mandatory in every concert hall. The orchestra, musicians and conductor are meaningless, only complements to what people really came to see: the movie.

        Now replace all of them with robots, make these perform every night for no pay, no union negotiation, no strike, etc. Tickets flying.

        Its GOING to happen. Not an IF, but when.

        But worry not, every once in a while people will listen to humans playing Beethoven to feel special and educated…..kind of like many in this blog do right now.

    • Herb says:

      Similar experience here. Mysterious entities are always putting up copyright claims and attempting to monetize for themselves when I upload a video of a little piano piece by a composer or arranger long dead. for my tiny anonymous channel. I then write back that Chopin or Bach-Rummel or whatever is in the public domain, and they do then take away the ads after a while, but it is a nuisance.

      I am not impressed by the (mis)use of AI. Nobody seems to be held accountable or pay any penalty for copyfraud (which is falsely claiming copyright on content that one has no connection with).

      Maybe one day they will use AI to properly deal with copyfraud. With its much vaunted capabilities, It would follow that AI must also be capable of rising to that particular challenge. Unless, of course, the purveyors of AI don’t want it to, which is also a distinct possibility.

    • I get it says:

      I have a small YouTube channel, and do not monetize any of my videos. I posted a performance I did of a piece that had been written for me. I’m proud to say that the piece has been commercially recorded by another performer; I made it clear in the video description that the version I was posting was not the commercial recording. I got flagged for copyright infringement. I disputed the claim, and was denied. I appealed, and ended up having to divulge my identifying info, after having endeavored for a long time to maintain my anonymity. I think it may have been the fact that I suggested they contact the composer to verify my story that eventually won me my reprieve.

  • Timpani View says:

    I slipped through the screen with my channel….
    https://www.youtube.com/channel/UC_Oo1NBMOEXbvxU1FyZSxzA

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