It has been known as the New England Symphony Orchestra – since 2016.
Before that it was the Thayer Symphony Orchestra, named after a nearby college.
As of this month, it’s the Worcester Symphony Orchestra.
Confused? So are the stayway audiences.
Read
here.
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I’m confused by the intent of this post. Seems like unnecessary negativity directed at a regional orchestra. I read the article. They simply moved to Worcester and adopted the name, seems pretty straightforward.
Also, what are “stayway” audiences? Does that imply that they are struggling with attendance? I mean, they probably are to some extant, as are most orchestras, but again — unnecessarily negative.
No Eric, Muncie Symphony underwent an EXPENSIVE name change and have lost attendance, not to mention money, had to fire the executive director who was in on the scam. We’ve been MSO for 75 years and suddenly a board president with 3 failed businesses thinks he’s come up with a solution, rebranding. What a moron. There were other shenanigans involved too complicated to go into here, suffice it to say we’ve had to cancel two concerts this season because of this type of nincompoopery!! No, it isn’t too harsh! You don’t see Ford Motor Company, New York Philharmonic, Chicago Symphony, Coke, Pepsi (well, okay…Coke tried “New Coke” and see how well THAT went!) ‘rebranding’. This is a con game for advertising firms to scam money out of art organization. We AREN’T a business and business models seldom if ever work for us. So, no…the negativity needs to be said, because that’s the effect it has had on orchestras!