LSO gets a haircut
OrchestrasThe LSO’s image in recent seasons has been crafted to suggest the hirsute exuberance of Sir Simon Rattle as music director.
His successor, Antonio Pappano, while not follically challenged, is less flamboyant above the brow.
So they tweaked the brand.
Ahead of a new LSO season at London’s Barbican Centre and LSO St Luke’s, the global brand and design consultancy Superunion aimed to highlight individual musicians within the LSO and the connection they share with their conductors. Named ‘Strung together’, the season film uses a computer-generated simulation of golden, metallic strings to capture the intense movement of the orchestra.
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