In the spirit of the previous story, the Deutsche Orchestervereinigung, also known as DOV, wants to be known in future as unisono (lower case ‘u’ on your emails, please.
The exDOV guards the political interests of 12,800 musicians from rottweilers on right and left.
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I recall the decision some years ago to re-brand the UK’s Royal Mail service to ‘Consignia’ – after spending a fortune on this project, they binned it, because they realised that the old name stated clearly what they did and the new one didn’t.
I recall too the decision by London Underground to change the term for those who used it from ‘passengers’ to ‘customers’. Presumably they thought that this would engender a better standard of service. It didn’t. The service on my local llne, the Metropolitan, is worse than ever.
Changes like these are dreamed up by administrators, whose salaries are inversely proportionate to their IQs. If they had brains, they would be employed more usefully, doing real work. Any administrators who fail to make the two-figure IQs needed for Transport for London or the Royal Mail end up as administrators for the NHS.
Mostly the Rottweilers are used to protect the orchestral sheep from wolves, though they occasionally nip rams that are abusing the ewes. Especially complicated is when the rams (and ball-less wethers) allow a conductor to abuse a ewe because he has offered the flock a big raise if they go along with it. This is, of course, rare since sheep are known for standing up against tyranny.