Concertgebouw teams up with Booking.com
NewsThe online travel agent has become the main sponsor of the leading Dutch orchestra.
Here’s what they say:
Dutch digital travel platform Booking.com will be collaborating with the Royal Concertgebouw Orchestra as global partner (main sponsor). Together with the current global partners, ING and Unilever, Booking.com will support the Concertgebouw Orchestra’s ambition to open up the world of classical music to a wide and diverse audience.
Arjan Dijk, senior vice president and CMO at Booking.com:
‘As part of our mission to make it easier for everyone to experience the world, we are thrilled to be partnering with the Concertgebouw Orchestra. Just like travel, music has an incredible ability to bring people together, expand horizons and promote enhanced cultural understanding. We look forward to playing a role in helping new audiences to discover and enjoy classical music together with the orchestra, both in Amsterdam and abroad.’
Five years ago I went in Amsterdam especially for a concert at the Concertgebouw with the orders for the concert and the hotel in the neighborhood made 4 months before. I was very suprise by the price very high of the hotel less by the price of the concert. I have seen during the last two years the prices at the same hotel it was horribly expensive. Amsterdam is maybe worst than London for hotels if you are a toursit.
Oh good I use them and they are based in Holland.
Nice! I had no idea that Booking.com was so culturally engaged. I’m pleasantly surprised.
Booking.com a parasitic organization. Just go to the Hotel Website to get the same or better rate.
But that rather misses the point. Booking.com is useful when you’re travelling somewhere where you have no idea which hotel you’d prefer to stay in. Rather than going from hotel website to hotel website, jotting down details before ultimately going back to your preferred choice, you can look at a list of options with pictures, facilities, customer reviews and prices and make a reasonably informed decision and then make the booking very easily. I would say symbiotic rather than parasitic.
Does this mean that, if booking a hotel in the vicinity of an upcoming Concertgebow concert, the Booking.com page will add a “get concert tickets for the evening of your stay” extras option alongside the ones for car hire, travel insurance, and the other usual add-on suspects?