Audi goes Vorsprung at Salzburg

The carmaker has renewed its sponsorship of the festival to 2027.

Dating back to 1995 it is one of the longest music-motor partnerships in either business.

From the press release:
For 27 years, Audi and the Salzburg Festival have formed an innovative partnership which has frequently produced ground-breaking projects and impulses:

For example, Audi offered a special experience to Salzburg Festival visitors during its centenary: during a tour of Salzburg in an Audi e-tron, a VR headset allowed passengers to experience the Festival’s history as virtual reality.

Since 2020, the Audi fleet at the Festival has included only electric vehicles. This exclusive chauffeur service can be booked throughout the Festival period by private persons and corporate customers alike.

Furthermore, Audi has supported international programme presentations of the Salzburg Festival, especially within the Asian market.