I.1 billion search for cows and cellos

I.1 billion search for cows and cellos

News

norman lebrecht

July 06, 2021

The enterprising Danish cellist Jacob Shaw, instigator of a viral story that made the front page of the New York Times, reports that his keywords #Scandinavian cello school have reached 1.1 billion people worldwide.

Jacob says: ‘The combination of fantastic animal welfare and the back story behind the worlds first ever permanent cello centre and retreat grabbed the world’s attention.’

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