Orchestra offers one penny off

How attractive is this?

The London Philharmonic Orchestra has a created a new loyalty scheme open to all, to reflect current booking trends.

LPO Plus is a free online-only scheme designed to reward the loyalty of music lovers who come to several concerts a year, but who only want to book tickets for one concert at a time.

LPO Plus is an online reward scheme. Points are earned each time an order is placed for eligible items at lpo.org.uk, including concert tickets (excluding multi-buy series bookings), gift vouchers, CDs, merchandise and programme book vouchers. LPO Plus is free to join and new members will automatically receive an initial 100 points. 10 points are earned for every £1, and 1 point for every 10p spent. Each point earned is equal to 1p which can be redeemed against future orders.