When Van met Zweden

The New York Philharmonic chief has given an interview to the irreverent, provocative Van magazine.

Unfortunately, it’s the softest interview Van has ever published. This may be the most challenging question:

AND DO YOU THINK OF THE AUDIENCE AHEAD OF TIME WHEN YOU ARE THINKING ABOUT WHAT YOU WANT TO PUT ON A PROGRAM?

I think the audience is always on our mind and in our heart. Without them we do not exist. So it’s a part of my score with the audience. But of course if you want to reach different audiences that are not so familiar with us you need to bring some other music and you need to give, especially in Phil the Hall concerts, a blueprint of this orchestra and its history.

C’mon, guys.

Read here.