BBC takes Proms to Japan
mainIt’s just brand, brand, brand, brand…
The BBC Proms has announced it will travel to Japan in October 2019, following tours of Australia and Dubai in the past two years.
Press release:
The BBC Orchestras and Choirs are the backbone of the BBC Proms each year and, as part of this remit, the BBC Scottish Symphony Orchestra will take the spirit of the festival to audiences in Japan, marking the orchestra’s first ever trip to the region. Taking place from 30 October to 4 November in Tokyo and Osaka, the six-day festival will see Chief Conductor Thomas Dausgaard lead the BBC SSO in daily concerts covering a wide range of repertoire.
The festival will give local audiences the opportunity to experience the world-famous BBC Proms for themselves, with a rich programme including core classical repertoire, British music and new music, all accompanied by a full and varied schedule of learning activity in the region. It will feature many recognisable features of the BBC Proms, including the iconic First and Last Nights, featuring well-loved musical favourites and traditions. Full details of the programme will be announced in early 2019.
David Pickard, Director, BBC Proms says: “I am delighted that the inaugural BBC Proms Japan continues the development of bringing international Proms events to audiences around the globe – giving them a first-hand experience of the excitement of the BBC Proms. The central aim of the Proms is to make classical music accessible through the highest quality performances, outreach work, affordable ticket prices and broadcast opportunities, and we are thrilled that BBC Proms Japan will continue to further that mission.”
Dominic Parker, Director, BBC Scottish Symphony Orchestra, says: “We are delighted to both be making our first trip to Japan in the BBC Scottish Symphony Orchestra’s history and to represent the BBC Proms while we are there. This tour comes at a time when the world will be focusing on the build up to 2020 in Tokyo.”
And the winners are? The managing agents.
So they’re assuming that planes will still be flying out of the UK, and back?
Japan is not part of the EU and overflight rights are governed by international treaties, not the EU.
Google: “Chicago Convention”.
Cynically speaking The Proms became a cash hay thing and one should take advantage of the moment ( and of course in Japan) 😉 … from the other hand who should complain that it got so popular and good to spread across the world ?