Orchestra creates members-only tickets

In an effort to combat falling subscription numbers – a problem affecting most US orchs – the Cleveland Orchestra ia trying out a Members Club option.

Official release:

Today, The Cleveland Orchestra announced details of a new ticket packaging and loyalty program, called the “Members Club.” This $35 per month membership program is designed to offer convenience and value for patrons who want to experience more Cleveland Orchestra concerts each season and includes access to year-round concerts at both Severance Hall and the Blossom Music Festival. Similar to monthly programs offered by a variety of entertainment companies, the Members Club was created to serve audience members who desire more flexibility than traditional subscription packages. The innovative program, which features a mobile app for convenience and mobile ticketing…

Members can reserve a single ticket for $10 to any concert, at any time, through a mobile app developed specifically for the program. For multiple tickets to a single concert, additional memberships are required. Members can reserve tickets for as many concerts as they would like and receive other benefits including free guest passes and drink tickets. After an initial 2-month commitment, Members can cancel at any time.

Good idea?