London orchestra signs with pop agency

London orchestra signs with pop agency

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norman lebrecht

August 17, 2016

The London Philharmonic has inked a deal with Sunshine, a London-LA agency that ‘transforms businesses through the power of entertainment and culture.’

The plan is to take the LPO ‘further into pop culture on a global scale’ by ‘introducing it to new audiences and showcasing the transformative power of orchestral music.’

lpo

Not Ibbs & Tillett, then.

 

 

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