The music company BMG has paid the BBC an unspecified sum to own and exploit theme music from shows such as Doctor Who and Wolf Hall.
This could result in popular signature tunes being attached to brands of crisps, soft drinks and motor vehicles.
It doesn’t sound good. Report here.
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No it doesn’t sound good. Now if I want to escape that hysterical Doctor Who soundtrack I may need to avoid adverts too.
Don’t you normally avoid adverts?
Well, yes, but I now have an extra incentive.
Maybe I’ll just give up on the telly.
Ron Grainer and Delia Derbyshire must be spinning on their celestial tape loops!
So what? Can it be nearly as bad as the many existing advertisements that take advantage of serious music?
Doesn’t the Doctor Who or Wolf Hall music deserve its chance to be “made famous” by some mundane comestible or tin box on wheels?