Record label subjects Maria Callas to ice-bucket

Record label subjects Maria Callas to ice-bucket

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norman lebrecht

August 27, 2014

For lack of creative ideas at Warner Classics, this is how they spend office time.
CallasNormaSP069

Comments

  • Bucket says:

    Norman, I think you are far too opinionated about Warner… I definitely agree, it’s not the most clever campaign ever, but I think the more awareness is raised about ALS, the better, full stop. If this video encourages even just one person to donate, I’m happy they spent ‘office time’ on it.

  • cabbagejuice says:

    La Divina remains unflappable as ever!

  • diny tecker says:

    The only words I can think of are: cheap, disgraceful and unethical.

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