Lang Lang adds an extra sponsor

In addition to the insurance firm, the car maker, the watch, the pen and whatever else, Lang Lang has added Harman ‘ the premium global audio and infotainment group’ to his portfolio.

Soon, he’ll be raking in so much he’ll be able to stop playing.

press release:

STAMFORD, Conn.–(BUSINESS WIRE)– HARMAN, the premium global audio and infotainment group (NYSE:HAR), announced at an event in Shanghai on August 7 that international piano superstar and United Nations Messenger of Peace Lang Lang will serve as a Global Brand Ambassador for HARMAN audio brands.

Lang Lang is a concert pianist, recognized the world over for the emotion and energy he brings to the stage. Each of his albums has entered the top classical charts as well as many pop charts around the globe. As one of the world’s most prolific and highest-profile recording artists, Lang Lang has headlined the biggest events and most popular venues around the world, and shared the stage with artists of all genres, from Placido Domingo to Metallica.

HARMAN and Lang Lang will launch global marketing and brand awareness programs for HARMAN’s portfolio of consumer and professional audio products in the coming months.

“Lang Lang is an incredibly talented and influential artist who transcends geography and ages to inspire millions of people around the world to enjoy and participate in music,” said Dinesh C. Paliwal, Chairman, President and Chief Executive Officer of HARMAN. “Lang Lang shares HARMAN’s passion for harnessing the power of people and technology to enhance the way artists make music and expand the ways people can enjoy it. Through his unparalleled live performances and prolific efforts to encourage 40 million children in China to play the piano, Lang Lang is an impressive ambassador for HARMAN’s brands, and we are excited and proud to welcome him to the HARMAN family.”

Lang Lang joins an impressive roster of global musicians serving as HARMAN brand ambassadors, including the USA’s GRAMMY® Award-winning rock bands Maroon 5 and Linkin Park; Indian film composer, record producer, musician, singer and philanthropist AR Rahman; and the musician, producer, artist and humanitarian Quincy Jones. For the past three years, China’s “King of Pop,” Liu Huan represented HARMAN as brand spokesperson in China.