If reviews are worthless, why quote them?

If reviews are worthless, why quote them?

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norman lebrecht

October 26, 2011

Dozens of artists have written in, denouncing the continued practice at Fanfare magazine of pedding advertising space in exchange for a favourable review.

Fanfare is not the only classical outlet to practise such bribery, though others are perhaps less brash.

What perplexes me – and I have been discussing this with several artists – is why, knowing a rave review to be valueless, many artists, labels and managements still post it on their websites.

If Fanfare is fraudulent, don’t quote it. Otherwise you become party to the fraud.

Agree?

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