Fact: Thousands of new releases do not achieve a single sale

Fact: Thousands of new releases do not achieve a single sale

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norman lebrecht

February 20, 2017

A sobering thought from the Economist:

Of 8.7 million different tacks that sold at least one copy (last year), 96 percent sold fewer than 100 copies and 40 percent – 3.5 million tracks – were purchased just once.

(This) does not include the many songs on offer that have never sold a single copy,

Spotify said in 2013 that of its 20-million song catalogue at the time, 80 percent had been played – in other words the remaining four million songs had generated no interest at all.

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